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I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome. With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect. Of course it’s not fat fingers that are to blame. It’s the state of mobile design.... 
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Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?
To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....
Jeff Domansky's insight:
Clearly, the future is mobile and in developing countries that future is now.
ana spireanu's curator insight,
March 2, 2016 4:46 PM
Clearly, the future is mobile and in developing countries that future is now.
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Clean sites with low load times and fewer pages to navigate are more likely to get consumers to spend money according to new research. The survey by Instart Logic of 2,000 US consumers also shows that consumer confidence in a brand is tied to their quality of experience while online shopping. Among the findings are that 62 percent say they use their mobile phones for the entire shopping process from discovery, to research, to the purchasing of an item. As part of the shopping process 77 percent use mobile phones for the initial research and 73 percent to read reviews and product information....
Jeff Domansky's insight:
Mobile preferences.
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Singapore and South Korea rank 2nd and 4th when it comes to smartphone penetration in the world (at 88 per cent and 83 per cent, respectively). By comparison, smartphone penetration in the U.S. checks in at #34 and the U.K. at #19. Hong Kong (#7 at 79%), Taiwan (#9 at 78%), China (#14 at 74%), and Malaysia (#18 at 71%) were also leaders in smartphone usage in this region. Although Indonesia and India, at 43% and 33%, respectively, are among the lowest in smartphone penetration, their large populations equal a significant number of smartphone users overall. It’s also worth noting that both countries are still in the early phases of smartphone growth and thus have extraordinary market potential....
Jeff Domansky's insight:
No other technology in history has shifted humanity at the speed that mobile has—and nowhere is this more apparent than in Asia.
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You can find the recent mobile statistics here. Get insights on relevant updates in the mobile marketing industry. Mobile Industry Statistics - 80% of internet users own a smartphone (Source: SmartInsights, 2015) - By 2018, eMarketer estimates over one-third of consumers worldwide, or more than 2.56 bifllion people will be smartphone owners. That 2018 figure also represents over half-51.7% of all mobile phone users. (Source: eMarketer, 2014) - 84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits (Source:Web.com) - According to Google’s Mobile Search Moments Study, 40% of mobile searches have local intent. Similarly, 77% of mobile searches occur at home or at work, while 17% is on the go. (Source: Google Mobile Search Moments Study) - According to a recent study, mobile internet traffic reached 60%, surpassing desktop internet traffic which declined to 40%. (Source: CNET)...
Jeff Domansky's insight:
All the mobile marketing stats you can use. Great collection and recommended reading. 10/10
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It should come as little surprise to anyone that mobile devices are growing in importance for business owners. While the importance of mobile has practically been a mantra for marketing experts for the past few years, research continues to find new ways that mobile devices have taken on new roles in the business process. With so many products to choose from the internet makes it possible for consumers to research the products they think are considering buying. Mobile devices have become so essential for online retail because they give consumers the power of the internet to research and shop, while being able to do so at any location....
Jeff Domansky's insight:
A recent study from HookLogic found that more consumers are using their mobile devices as product research device as well as buy the products in some cases.
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Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
Jeff Domansky's insight:
It's a mad, mad mobile world and these are the stats that matter.
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From
cbnco
As a marketer or small business owner, the key to any successful marketing campaign is insight into consumer behavior. You’ve heard time and again about the importance of mobile devices in modern business. Consumers are using mobile platforms more frequently, and they use them to not only communicate with friends and family, but also to interact with your business. No matter how loud the drumbeat is for mobile marketing, do you actually understand what your target customers are doing on mobile? More importantly, do you know how important (or unimportant) mobile is to their daily life? The answers to these questions are found below, and come courtesy of ExactTarget’s 2014 Mobile Behavior Report....
Jeff Domansky's insight:
If you don't know what consumers are doing on mobile, your business marketing may be destined for trouble. Valuable reading. 9/10
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Most consumers still do the bulk of their research for retail purchases offline, and when they do hit the web, they are still more likely to use a desktop than a mobile. Amidst all the tumult of the moment it is easy to overcook the impact of what are still relatively new technologies. Mobility is a case in point. There is little doubt, as Forrester Research reveals in its latest study that smartphones are starting to disrupt the path to purchase. But not necessarily the way you might expect. In fact according to analyst Nicole Dvorak, mobiles are still much more about research than about point of sale purchases. What mobile has certainly done is made the work of marketers more difficult....
Jeff Domansky's insight:
Valuable mobile marketing research from Forrester and a few surprises marketers need to pay attention to.
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The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.
Jeff Domansky's insight:
No question the money in mobile is starting to flow big time.
Greg Farley's curator insight,
April 4, 2015 9:19 AM
If your website is not mobile friendly you're missing out on a lot of customers and revenue.
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The fact that 42 percent of consumers have never made a purchase using their smartphone has left retailers scratching their heads wondering how to convert an enormous audience of devoted smartphone users from browsers to purchasers. What can brands do to boost their success with mobile and engage reluctant consumers more successfully? Placeable has identified three essential tactics that retailers must implement to support their overall mobile strategy and stimulate mobile commerce and mobile-influenced sales....
Jeff Domansky's insight:
Here are three key factors necessary for conversion in mobile marketing and sales.
Dan Scott's curator insight,
March 14, 2015 4:13 AM
Understand if 42% have NOT used their phone to buy something, this means that 48% HAVE done so. To me that's a pretty huge deal. If you are not tailoring offers, including the presentation of offers, to mobile then you're likely missing opportunities.
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According to Mobile TC Group when unit sold in first ten years are compared between other technological devices: when mainframe computer had sold 1 million, minicomputer 10 million, PC 100 million, Desktop internet 1 billion, mobile internet is sold 10 billion in first ten years. XAll these numbers explain how important mobile marketing is now, and how it will be in the future. For instance, Google and Ipsos’ survey results showed that; mobile devices have become an integral part of users’ daily lives and their everywhere usage in different activities made them a very important shopping tool that should be analyzed. Also, response rate and response time of users who make mobile searches show that mobile devices have an incredible power to lead their users into making purchase...
Jeff Domansky's insight:
Find out more about this 3-Step Model to develop a mobile strategy in order to cope with the mobile revolution. Part 1 in a valuable overview of mobile marketing strategies. Recommended reading. 9/10
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For mobile commerce, websites still dominate apps for making a purchase. A new global study finds that only a quarter of those in the U.S. who have made a purchase via smartphone did so via an app. The other three quarters used either a mobile website or a full site. The highest app purchasing is in Mexico (40%) and the lowest is in the U.S. (25%), according to the second annual Pulse of the Online Shopper study conducted by comScore for UPS....
Jeff Domansky's insight:
Apps may be trending but business is still done primarily on websites.
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The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study. The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides. Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....
Jeff Domansky's insight:
Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.
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For online shopping, smartphones continue on a tear while tablets fade. Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago. However, while the actual purchase may occur on a smartphone or desktop, it doesn’t necessarily mean all of the shopping activity occurred on that device, according to a new study. More than a third (37%) of desktop transactions occurred after shoppers visited the same retailer’s website on at least one other device before purchasing, according to the State of Mobile Commerce study by Criteo....
Jeff Domansky's insight:
It's a mad, mad mobile world for ecommerce and the stats show it
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Marketers are always on the lookout for the trends that are going to impact the biggest sales period of the calendar year: the holidays. Americans spend billions of dollars during the six-week period stretching from Thanksgiving to Christmas, and if you take into account the fact that many holiday deals now pop up on the radar before Halloween that number climbs significantly higher. If your business is struggling to figure out how to get ahead of the game for the holidays, consider these four ways in which mobile is going to impact the 2015 holiday shopping season....
Jeff Domansky's insight:
Mobile should make for a Merry Christmas for retailers.
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People access more media and information now than they otherwise would because of mobile devices. They do more of everything — read news, listen to music, watch videos, chat with friends, shop, play games, etc. They do these things while waiting for a bus, riding a train, eating, working, stuck in traffic, or walking. This generation has clearly mastered the art of multitasking. It is sometimes amazing how one can post a photo on social media while crossing the street (which is of course very dangerous). Mobile content consumption has skyrocketed over the popularity of smartphones. A 2014 report from Millennial Media and comScore reveals that 44% of online content is now consumed via smartphones, 12% on tablets, and 44% on desktop computers. What’s more is mobile isn’t just an option now, it’s the popular choice....
Jeff Domansky's insight:
Here's why mobile matters.
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E-commerce is growing more important to the global market, with the growth of the e-commerce market being driven by the rapid adoption of smartphones and other mobile devices. A new report from OtherLevels, a mobile marketing software developer, has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market. Mobile commerce, in particular, could see significant gains through better marketing techniques. REPORT SHOWS THAT MOBILE AD SPENDING IS ON THE RISE The report contains data analyzed by Digi-Capital and shows that mobile commerce is expected to become the primary source of mobile revenue for retailers and other businesses by 2017. Consumers applications are expected to generate some $74 billion by 2017, and advertisers are beginning to see these apps as a promising opportunity to engage consumers. The report shows that mobile ad spending will reach $42 billion by 2017. Mobile ads are becoming a very effective way to engage consumers, especially those that would be willing to use their mobile devices to shop for and purchase products online....
Jeff Domansky's insight:
Digi-Capital has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market.
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Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it? A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...
Jeff Domansky's insight:
Douglas Karr looks why mobile matters most to marketing tday and tomorrow.
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Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10
Mike Allen's curator insight,
May 14, 2015 8:00 AM
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?
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Did you know that 87 percent of Smartphone owners use a search engine at least once a day. And that 72 percent of mobile consumers want to visit a mobile-friendly website. Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time? Take a look at the infographic, created by ReachLocal, and see how you can reach mobile consumers in the right places, at the right time and with the right information....
Jeff Domansky's insight:
Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Essential reading for business and all marketers. 10/10
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Did you know that there are 7.45 billion unique mobile connections and 7.2 billion people on the planet, and that, 83 percent of 18 - 29 years old say their smartphone plays an integral role in their lives. No doubt, mobile is increasingly becoming the channel of choice of consumers. Therefore, marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Marketers must build trust and loyalty across all channels with their customers in order to create long-term, personal relationships. The infographic below from Marketo, sheds some more light on why you need a mobile marketing strategy....
Jeff Domansky's insight:
Check out this infographic to understand the mobile marketing arena and what small businesses can do to effectively participate.
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As marketing has evolved from print media to online and online has become mobile, one thing has become clear. Nothing in the marketing world stays the same for very long, and the intervals between changes are getting shorter. Savvy marketers understand that just keeping up with all this change is equivalent to lagging behind. An effective mobile marketing strategy means finding ways to stay ahead of the changes. Mobile marketing strategies must be flexible, agile and adaptable rather than standardized and monolithic...
Jeff Domansky's insight:
Ron Sela shares a few thoughts about how to master mobile marketing.
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For the third consecutive year, Siteworx found that consumers preferred to shop via a retailer's mobile website instead of downloading a separate app. This past year, 63% of respondents said they liked using a mobile site better, up from 56% a year before. However, when asked which qualities would encourage them to download an app, those surveyed most frequently said they would do so if it were faster than the retailer's mobile website, beating out perks like loyalty benefits, special offers, and a streamlined checkout process. What this tells us is that when comes to mobile shopping, time is of the essence, especially since so many people are browsing using relatively slow 3G networks....
Jeff Domansky's insight:
The results of this study may surprise you. Retail and mobile marketers take note.
Hugo de la Rosa's curator insight,
March 12, 2015 12:42 PM
Estudios demuestran que cuando los clientes realizan compras a través de sus móviles, prefieren seguir utilizando el sitio web de las empresas que a aplicaciones debido a la velocidad ....... Utilicemos aplicaciones rápidas para vender!
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The extent to which Brits are now shopping on their smartphone has been revealed by research conducted by Tecmark.Our research, conducted in association with OnePoll, looked at all aspects of smartphone usage in the final months of 2014.And it’s clear that shopping on smartphones is becoming an increasingly central part of the consumer’s experience....
Jeff Domansky's insight:
Mobile shoppers are a moving target.
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Tom Fishburne looks at fat finger syndrome and finds poor mobile design.