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Scoop.it!
From Mobile payments to in-store mobile shopping, men, women, young and old are all embracing mobile technology in a big way. Merchants must implement mobile strategies in order to stay relevant and keep up with consumers demand for an amazing mobile experience. We’ve scoured the web for some of the most insightful mobile facts and stats to help you determine what strategy you must take....
Jeff Domansky's insight:
Multichannel merchants need to know these mobile facts and statistics so that they can start to establish mobile strategies. Learn more thanks to this epic post by Alicia Doiron at Payfirma. Highly recommended reading for all marketers. 10 / 10
Scoop.it!
While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist. In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....
Jeff Domansky's insight:
Want to reach those moving targets - mobile consumers? This research will help you understand them better. Recommended reading. 9 /10
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Scoop.it!
Did you know that 87 percent of Smartphone owners use a search engine at least once a day. And that 72 percent of mobile consumers want to visit a mobile-friendly website. Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time? Take a look at the infographic, created by ReachLocal, and see how you can reach mobile consumers in the right places, at the right time and with the right information....
Jeff Domansky's insight:
Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Essential reading for business and all marketers. 10/10
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50 key figures to keepin mind about Mobile role in omnichanel retailing.