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Mobiquity Networks, a mall-based beacon provider, has signed a deal with shopping discounts app platform GeoQpons to help stores and brands present greater discovery options to consumers on-the-go.
The partnership calls for GeoQpons to send push notifications triggered by Mobiquity beacons stationed in malls around the country. GeoQpons provides loyalty rewards, reminders of clearance sales, shopping lists and, most relevantly to Mobiquity’s beacon platform, in-store coupons redeemable through the app itself.
The GeoQpons app works for over 300 retailers including Target, Best Buy, Walmart, and Nordstrom and has a userbase of 5.5 million people. For Mobiquity’s part, the company’s beacons cover 320 malls and 7,500 different retailers for a total reach of over 40,000 storefronts. Now, beacons in every one of those stores will recognize the GeoQpons app and engage with customers directly through it with promotions and in-store coupons....
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