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Let’s dive into one of the more recent mentions. In our first graph, Nordstrom sees the highest engagement spike for their February mention by Trump. So how is the current controversy playing out for the brand on social media?
Over 3.45 Million Engagements
From February 6th to 13th, 2017, Nordstrom has driven over 3.45 million engagements across Facebook, Twitter, LinkedIn, and Pinterest on English language content. Compare this with a weekly average of 31,000 engagements in January 2017. This most recent week is over a 11,000 percent increase to that average.
Let’s look at some of the top stories and how they performed. Analyzing top stories platform-by-platform can yield different results, especially concerning stories about companies. Those on Facebook tend to be more emotive, while LinkedIn’s top stories tend to focus on the implications for the brand’s business....
What can brands and publishers expect from a political mention? NewsWhip dives into the latest controversy, around Nordstrom and how it played out on social media.