Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All | Public Relations & Social Marketing Insight | Scoop.it

In honor of the people doing their best to make functional adults, Minute Maid has launched "The Holiday Store with Nothing to Sell." At this paradoxical little pop-up, crammed with sparkly snowflakes and light-drenched Christmas trees, kids walk in and write letters to their parents while sipping on orange juice. (Hemingway would cringe.) 

 

The letters are boxed up and wrapped in pale green paper. In the video below, watch five kids reflect on their letters, and the parents' reactions upon opening the gifts.

 
"She's gonna probably have a confused kinda look," one daughter predicts. "She's gonna think it's maybe, like, a ring, or a bracelet...?" 
But no, it will be none of those things!...