Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content Marketing 2017: Top 200 Global Influencers

Content Marketing 2017: Top 200 Global Influencers | Public Relations & Social Marketing Insight | Scoop.it

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. We went deeper into the specific sub-categories and tracks at CMWorld2017 to call out the influencers who are driving engagement within the influencer community on these niche topics.

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example.

Jeff Domansky's insight:

Here's a valuable content marketing reference from Onalytica.

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Social Selling 2015: Top 100 Influencers & Brands | Onalytica

Social Selling 2015: Top 100 Influencers & Brands | Onalytica | Public Relations & Social Marketing Insight | Scoop.it
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?


Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....

Jeff Domansky's insight:

Onalytica provides a valuable list of 200 top content marketing influencers and leading 200 content marketing brands on Twitter. Good follows. 10/10

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