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Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.
Yesterday I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords....
Google announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Larry Kim has the details here!