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...“Content discovery became important with the rise of social media,” says Boštjan Špetič, CEO of Zemanta. “Suddenly, marketers didn’t understand how to reach customers because customers were bypassing traditional marketing channels and referring each other to content. Tools and analytics then tried to make this referral process predictable.”
What does it all mean for content marketers? Here are five tips on how to use content discovery to connect with customers and increase your content marketing ROI...
Very useful tips will help you in your content discovery.