 Your new post is loading...
Your new post is loading...
...The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page. I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page....
I work a lot with Facebook in my job, especially with our Facebook page. And it’s almost inevitable to now and then look at other Facebook pages for inspiration.
My favourite? The Social Media President My absolute favorite Facebook page is Barack Obama’s. Here’s why...
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories. When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.
"You can't fake it," Wichmann says. Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
While there’s always an outcry anytime Facebook changes anything, the essential structure of the social networking site hasn’t really radically altered over the years. The biggest change to data was Timeline, but if user interface designer Fred Nerby had his way, those updates would seem like nothing more than a tiny tweak. Nerby decided to create a mockup of what Facebook could look like — on desktop or tablet — and posted the concept to his Behance profile. It features a more fluid, grid-like layout, greater emphasis on photos and a close friends panel which would allow you to cut out the rubbish updates and focus only on the people who are important to you. He also focused on creating options to hide clutter and expanded the dark messenger column in Facebook’s current apps to feature in other areas, like profile pages. Nerby said he aimed to create a better understanding between user content and how it is displayed...
Really like this post from Facebook's Facebook + Media page: Top-10 Shared Terms by people on Facebook in the U.S.
The 15 Facebook Marketing Resources That Will Make You Smarter includes Mari Smith, Amy Porterfield, John Haydon, Dan Zarrella and more. [Good list for Facebook tips, tactics ~ Jeff]
Via Barb Lack
If you're debating the power of social media for branding, here's more proof that it matters. About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result. Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often. For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below....
Facebook CEO Mark Zuckerberg said several encouraging things when he spoke at a tech conference yesterday.One thing he didn't address, however, is the rate at which Facebook's desktop usage is declining in its most mature market--the U.S. Zuckerberg also didn't comment on another ominous Facebook trend: The usage declines are most pronounced among those who were once Facebook's most devoted users: Young people. Lots of young people have decided Facebook isn't cool anymore, and they're abandoning it in droves [This is a really interesting look at Facebook's business challenges ahead - JD]
Via Tom George
[The awesome John Haydon offers a free Facebook resource - JD] One little item is something I’m calling the “Stupidly Simple Facebook Page Features Guide”, which covers the following Facebook Page fearures: - Cover Image – Dynamically reflects your brand. - Change your cover frequently!
- Profile Pic – Must be simple so that it is clearly seen at 32px
-Messaging Feature – Allows you to develop deeper relationships with fans
- More Prominent “About” section – Must be brief.
- Custom icons for third-party apps – Should reflect a consistent color scheme
- Pinning – Allows you to feature an update for 7 days
- Highlighting – Break up your timeline with full-width posts.
- Milestones – Tell the story of your cause Download it for free here, share it with your friends. And subscribe if you you like these kinds of goodies.
Facebook will be virtually irrelevant by decade's end, believes at least one hedge fund manager. Here's why. Facebook‘s sliding stock price has at least one hedge fund manager predicting a dismal decade ahead for the social network. “In five to eight years they are going to disappear in the way that Yahoo has disappeared,” Ironfire Capital founder Eric Jackson told the CNBC show Squawk on the Street on Monday....
I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial). They recently added a feature that allows you to quickly see what time of day is best for you to update your Page....
Sarah Schager brings us up to speed on the new Facebook Timeline layout by providing 15 valuable tips. Facebook Timeline has been official for all brand pages for over two weeks now. If you didn’t attend my recent webinar introducing the new timeline for Facebook, you may still be struggling with how to navigate and use the new layout. At first glance, it can appear quite disorganized, especially to those of you who have grown accustomed to the traditional wall layout. This post provides tips on everything from cover photos to the new and improved dashboard, and will quickly bring you back up to speed....
Facebook has rolled out new Timeline features for Facebook Pages and brands will need to upload a "cover photo," which can be a daunting task. We've provided examples of 40 brands who are already using the Timeline features to serve as inspiration. ...In researching for this story, it was not surprising that many brands had not taken the initiative to setup their Page yet, but it was surprising how many tech brands had not, and even more surprising how many brands that espouse the value of social media (and teach others how to use the tools) had not yet taken advantage of the new look that will inevitably be mandatory....
|
Like everything else in social media, Facebook is ever-changing and evolving. In order to ensure your business doesn’t miss out on a great opportunity, it’s important that it closely watches social media for changes that may create new marketing opportunities. One of those opportunities, Facebook Graph Search, is currently in limited release. However, this new change to Facebook holds some definite promise for helping businesses boost their reach via this social media platform....
Megan Fox quits Twitter after 5 days After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in tears. It all started so well when the beautiful and talented actor/director (@MeganFox) joined Twitter on January 3rd....
That all ended with a crash with her January 9th tweet... To her credit, Fox asked the important social PR question and hashtag:#WhatIsThePoint ???...
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook. Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....
...So, when is the best time to post? And is it the same for every social network? RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions: 1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates. The study also revealed a disconnect between the best times to post to each social network, which are as follows: Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m. [Here's an interesting research update to the best times to post on various social channels ~ Jeff]
Facebook Page marketing: Discover how to drive traffic to your Facebook Page with meaningful connections, original content and photos, ads, contests and more. Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community.... [Wash, rinse, repeat these excellent social media tips ~ Jeff]
Jonah Peretti is the founder and CEO of BuzzFeed. He writes: "BuzzFeed is a social publisher with 30 million monthly visitors and Facebook is our largest source of traffic." Then he tells you how they do it in this brilliant list of 13 tips. [Excellent tactics for Facebook ~ Jeff]
Via Mindy McAdams
Some businesses owners claim they should run their Facebook efforts through profiles at the risk of being shut down. Here is what they're missing... [Worth reading by marketers and PR pros - JD]
Via Barb Lack
Facebook is increasingly trying to get into the news business through the back door. No longer content to hook up friends with other friends, the company is pursuing its own hookups—with television networks that can provide a steady flow of topical information to its massive base of customers. But analysts say there’s more to these joint ventures. With traditional media struggling to keep an audience and Facebook facing continuing issues with its sagging stock price and the need to retain users, the partnerships might be less a new-media tool and more a means of survival. Mark Zuckerberg’s company has cut four separate partnerships with media organizations this year. In January, NBC and Facebook held a joint GOP primary debate in New Hampshire. During the primaries, Politico partnered with Facebook to mine user data to analyze voter behavior. Earlier this month, CNN joined Facebook to create an “I’m voting” app and conduct state-by-state research for the fall campaign. Two days later, the social network announced a similar partnership, with NBC Sports, for Olympics coverage.... [Maybe if they cure their terrible design and interface I'll believe - JD]
John's got you covered with the 5 changes in Facebook you need to know. Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed....
An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.
Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks. After all, surely 900 million users can’t be wrong.
In fact, a study by Virtue showed that adopting several social networks in tandem with Facebook is the route to increasing Facebook engagement – depending on which networks you use by more than 50%....
The news feed is the first thing that you see when you arrive on Facebook and it really is the fluid content rich feature that drives most of the engagement on the site. They are constantly making changes to the feed in an attempt to improve user experience (and in recent times to increase revenues through ads) and just this week Facebook introduced 3 major changes that will change what we all see in the feed....
Your 6-step cheat sheet to optimize your Facebook business page for the new timeline design. [Practical tips for the Facebook timeline - JD]
|
![50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YYU6q9e5TUsnlFJmie_jMDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![[Free Download] The Stupidly Simple Facebook Page Features Guide | John Haydon | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Sohc5baA3A7LmypAhSSYGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you want to build a strong, effective Facebook brand page, these 4 tips can help.