Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
it's evolution Well, you know We all want to change the world" - The Beatles, "Revolution" Is the Era of Social Media over? It's a hard question to answer.
Plainly, though, no…far from it.
It’s just begun.
Which is why the Social Media Revolution is on it’s last legs.... 
No comment yet.
Sign up to comment
Scoop.it!
The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.
Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.
Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....
[Some good social media lessons - JD]
|
Scoop.it!
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
The numbers don’t look good. The social media conversation around your brand looks worse. Even though you’ve put in a herculean effort, you always run out of time, money, and people. The management team, already dubious about social media smells blood in the water.
How do you turn the ship around? What can you do now that demonstrates that you have a grasp on the realities of your program and have a realistic strategy for getting back on track?...
Scoop.it!
Research that shows how executives view the importance of social business within the organization.
Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.
According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....
|
