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For a "new" content strategy, brands should be looking at marketing in print as an opportunity right now to get and keep attention. Find out why.
I was on the phone this week talking to a customer about different options in print. He was interested in the discussion because he felt they needed to do more non-traditional marketing.
Just think about that for a second… print is non-traditional marketing. That’s where we are today. Blogging, social media, web articles… that’s all very traditional. Now, am I saying that brands should be looking at print as an opportunity right now to get and keep attention? Yes, that’s exactly what I’m saying....
[Joe Pulizzi mentions seven reasons to rethink adding print to your marketing mix ~ Jeff]
