Public Relations & Social Marketing Insight

My friend Geoff Livingston wrote a piece recently about the term 'Content Marketing,' a term that makes me bristle, the moment I hear it.

...To me there is a very contrary definition to Content Marketing. To me it is the concept that traditional marketers can take traditional and contrived messages and cram them into new communications channels such as Facebook. Content Marketing is about message mongering and not about conversations. Listening is not involved unless you consider count “like” clicks as a form of engagement.

It isn’t that I think Content Marketing is evil, as a purist might call it.

Instead, I think it is lame and ineffective as a strategy. In social media, your audiences an make you smarter. It can help you bring better products to market faster. It can improve your service response time. It can reduce your time to market and your costs of traditional marketing expenses....

[Nice counterpoint to the content-is-king argument ~ Jeff]

One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we decide whether or not we should work with that blogger?

...I thought I’d share a few questions I usually suggest clients start with in evaluating bloggers when they reach out to the company. Below are 15 questions to ask before saying “yes” to that blogger....

Here's a really good list of tech blogs for PR, business and technology types, including a few up and comers...