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Scoop.it!
A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care. Strong content deserves a strong PR plan. Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement? Don’t make the mistake of under-estimating your content. Content connects and content converts....
Jeff Domansky's insight:
If a brilliant infographic is created and never shared, does it really exist? PR works with content. 
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Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges....
Beyond our traditional social media channels (Facebook and Twitter), I think SlideShare has been the most successful. Some of our videos have really done well separately, just as YouTube videos and the videos that we link from our site. For our research publications, we’ve created separate apps for all the various tablets. That’s been a little disappointing in terms of the number of downloads. They’re free apps, but we can’t seem to get as many interested eyeballs as I would like. I think it’s difficult, as people aren’t actively searching for this type of info. It’s not something they say: “Oh, cancer research. That would be a fun app!” So trying to get some attention to that amidst all the thousands and thousand of apps out there, and trying to drive traffic to the apps that we’ve created has been challenging for us....
Jeff Domansky's insight:
This is a great interview about content marketing strategies with Michael Buller at the Dana-Farber Cancer Institute. Lots of tactics and ideas for any content marketer, nonprofit or for-profit.
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Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?
Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....
Jeff Domansky's insight:
Just the content marketing basics...
Pam Ivey's curator insight,
January 7, 2013 2:04 PM
Great content marketing focuses on the reader/viewer/listener. Before creating, think about your topic from their point of view. What would they like to know? How can they make it work for them? Aim to provide value and build relationships. |
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Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done.
Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today. A great example of how to use Pinterest comes from Ikea UK...
Jeff Domansky's insight:
Here's a creative social marketing campaign on Pinterest, well-executed by IKEA in the UK.
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Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
Our attention spans seem to be following the development path of micro-processors. Smaller and faster.
The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.
Dinner parties could soon become 15 minute events....
Jeff Domansky's insight:
Really enjoyed this Jeff Bullas post and his tips on how to go long with shorter content...
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Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.
..."Whether it's through the social Web, sponsored placement on a publisher site, or via others channels, readers are not searching for your content," Galai says. "It's vital to provide them with the opportunity to essentially 'happen upon it.'" Of course, to qualify as recommended reading you'll want to produce the most brilliant content possible and, regardless of earned media, many brands and businesses are doing just that. Here are Galai's tips to ensure that your efforts produce quality pieces of content--not just thinly veiled marketing pushes that your readers can see right through--and always fail to produce results....
Jeff Domansky's insight:
Great content marketing tips from a pro.
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Se un brillante infografica è creato e mai condivise, è veramente esiste? PR lavora con i contenuti.