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In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills. If you want to stand out from the competition, you have to show off your skills in different ways: - By producing relevant articles, videos, pictures, etc - By sharing other people’s great content Creating content is a great thing, but there are only 24 hours in a day, and inspiration is not always around the corner. However, you still need to find an alternative way to serve your audience. That’s where content curation comes into play....
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit. From reviewed article by The Next Web: "Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in. You’ll need to sign up with your Twitter or Facebook credentials. Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in. You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others. “The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.” Read full article here: http://thenextweb.com/media/2012/11/13/hopflow-launches-into/ Try out it: http://hopflow.com
Via Giuseppe Mauriello, Steven Hughes, Mariage LLaguno
Inspiration for using curation in content marketing for anybody who hasn't begun yet or is just starting. [Liz Wilson shares five terrific curation tools worth exploring - JD]
Via Liz Wilson
Services are becoming personalised as they compete to provide algorithms and editors to aid content discovery across platforms... There's nothing new about curating the news and aggregating content. It's always been part of the role of journalism, selecting and presenting information, and editors have always done it. It's the highly visual presentation across new platforms (specifically mobile), the social integration and algorithms that allow for greater personalisation, and the mix of old-fashioned editorial discovery that defines aggregation and curation today.... [Excellent overview of latest news aggregation tools - JD]
It's the smartest calendar available—and the latest way to outsource your memory... 63,000 words of new information every day. That’s about the length of a novel. The cascade comes in the form of e-mails, tweets, Facebook (FB) updates, and a zillion further ways we consume data these days. “If you had this crazy idea and wanted to read everything you got in 2011,” says Robby Walker, who calculated the words-per-day statistic, “it would take you the first three months of 2012.” Walker is the co-founder and chief technology officer of Greplin, which in 2011 built an iPhone app to help people make sense of this morass. Users could connect the app to their e-mail and social-media accounts, and Greplin provided one search box to rule them all. You’d never have to remember whether that birthday party invitation came via e-mail or a Facebook message or a Google (GOOG) Calendar invite—just Greplin it. Starting today, Greplin has a new, more accessible name—Cue—and an ambitious update to its app that works much harder at saving those drowning in information. The vision of Walker and co-founder Daniel Gross is for Cue to be the first thing you check in the morning and the app you return to throughout the day to “find out what’s next,” as the tagline puts it....
Earlier this week, we announced the results of our 2012 Content Curation Adoption Survey. Given the increased attention that content curation – the process of finding, organizing and sharing content – has received in the media over the past year with the success of companies like Pinterest, it should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer....
I recently heard newscaster Tom Brokaw respond to what seemed like an obvious question: "Did today's ubiquitous availability of information make it easier for people to be informed? ...Brokaw's observation was that more information doesn't necessarily bring more understanding. In fact, his view was that all the available information means people have to work harder to consume it....
Last month, I had the pleasure of doing a session on Content Curation called What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good... One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites....
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.... [Just the basics - JD]
The aggregators of today will be the original reporters of tomorrow — it's how disruption happens. This past weekend, I was out with a friend who happens to be a former editor at Time. We were analyzing the current state of the news media in light of recent developments, including The Huffington Post’s plans to launch a 24-hour live web TV network and Buzzfeed’s aggressive push into politics. These organizations — often lambasted for aggregating other’s content while producing little of their own — are repositioning themselves with new strategies, with more room for distinctive, often original content. My friend argued this was nothing new. Henry Luce’s Time started as a full-fledged aggregator almost 89 years ago.... [Great read - JD]
This is definitely not a chicken and egg question! A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says: There is no curation without original content. I might qualify this a bit by saying, there is no curation with awesomely addictive social content! And that means creating content – blog posts, tweets, Facebook updates, YouTube Videos – that is valuable and high quality....
Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process.... The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the “curator.”...
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"Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term.... Not so fast. A curator isn't just about finding great "stuff." Though it is an important skill. A curator someone who creates a specific experience using found objects and contextualizes those objects within a limited space. A curator not only collects and interprets, but houses that work to create unique experience....
...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....
Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...
Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership. Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.
Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Magazines about cars or fashion are evidence of content curation in action. Editors with the aid of journalists create and collect content then edit and then publish.
Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation....
[Enjoy the interview with Scoop.it founder Marc Rougier which is part of the post - JD]
After Google’s crack down of microsites and thin sites, building an authority site becomes very daunting to many affiliate marketers and small businesses. [This is an excellent overview of curation, resources and toolos. Valuable reading for curators, PR and content pros - JD]
Via Ana Cristina Pratas
What does PR have to do with curation? Curation offers PR strategists two critical assets: intelligence and discovery. Search engine results get more polluted every day by spam, localization, personalization and marketing, resulting in a decrease in value and an increase in search frustration....
...Let’s be clear, for the sake of argument, about some definitions here. I’m not in this instance talking about taking someone else’s content and repurposing it in some manner on another site. So this isn’t about a story that first appeared on the New York Times’ site and rewording a couple sentences before posting essentially the same story on another site. The “curation” I’m talking about is taking links to stories, posts, photos and other material and linking to it from a platform like Twitter, Facebook or Tumblr. And that’s something that doesn’t need to be controversial since it’s simply all about telling a story.
I’ve been pondering Matthew Ingram’s post about blowing up the concept of the news article for several days and how it relates not just to journalism but also corporate publishing programs. Specifically I’ve been focusing on where he makes the point that increasingly the model that works best is “small pieces, loosely joined.” That’s where the idea of curation comes in since it’s those smaller pieces that curation fills in....
[Excellent read for all curators and wanna-be curators - JD]
An exclusive look inside CEO Ben Silbermann's social media sensation.... That was before. Before Mitt Romney's wife, Ann, began organizing family photos on Pinterest. Before Reese Witherspoon gushed to Conan O'Brien that it was "a collection of the most amazing, wonderful craftiness on the earth!" Before the U.S. Army issued a guide for how to use it, and before Pinterest emerged as the fastest-growing website of all time. In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month -- and it isn't even open to everyone (would-be "pinners" must still request an invitation to join)....
Facebook is poised to roll out its Timeline feature for brands today. Are you prepared? When Facebook launched Timeline for personal profiles, social media managers began speculating on when the format would be rolled out for brand pages. We now know that day was Wednesday. Is your brand ready for the change? By most accounts, brands will have three months before they have to adapt to the format, but you should start to see the rollout happen much quicker than that, with some early adopters taking advantage of the format immediately. Facebook premium ads are also expected on Wednesday, and leaked documents give some in-depth info on what that will mean for your brand.
Learn how to create an editorial style guide that helps streamline your company's content creation efforts. Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....
I love early adopters. They're like the American settlers who came West looking for gold. ...Again, I love early adopters and I really do appreciate this effort. I have no desire to disparage. Someone has to be a settler and brave the arrows, but this is fools gold, in my opinion.... [Caution suggested for early adopters - JD]
Internet users are sending a message most media companies aren’t ready to hear: They want to share, reuse and remix your content. To leaders of news organizations and other media, this probably means one thing: copyright violation. But with a new style of publishing, they could turn it into an opportunity. The world’s 1.2 billion Internet users spend one in every five minutes on a social network, the fastest-growing of which are those designed for copying and curating....
...[Instagram's] visual self expression and sharing culture combines the power of three. 1. People’s obsession with their iPhone (read smartphone) 2. Engagement power of Facebook 3. The love of photos that seems to have been reinforced with the easy availability of the camera in your pocket. The only challenge for marketers is how to harness that through a touch of creativity....
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Curious about curation? Here's a useful overview to help you get a better picture of how curation can help you create relationships.