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If the goal is to produce content that gets found, read, and shared, then content marketers can't ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line.
Apple released its Lion operating system in July of 2011 and Ars Technica reviewer John Siracusa was ready with his detailed 27,000-word review. But instead of confining the article to the web, where it was available as an advertising-supported, 19-page, free document, Ars Technica formatted it for Kindle and sold it on Amazon for $4.99. Ars reported selling 3,000 copies in just the first 24 hours, which netted $10,500 ($4.99 x 3,000 x 70 percent royalty)....
