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If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks.
If you have people at your company who spend a lot of time on social media, you might worry about the impact on your productivity or whether your social media policy needs tightening. But in the right circumstances, these LinkedIn luminaries and Google+ groupies can be real assets to your business. By tapping their personal networks, they can promote your content marketing activities and help you generate wonderful new content ideas.
So if you have potential content champions on your payroll, here’s how you can get some real value out of them....
