It's just not right. Every person is created equal, right? As such, everyone's opinion should count equally.
Unfortunately, that’s not the case and I caught myself falling victim to influence checking. Part of my job is to monitor the social media interactions that happen for various business social media profiles and pages. The Klout plugin, for better or for worse, makes it easier for me to know when to respond thoughtfully and when to dismiss people. I’m not proud to admit it, but it happens. When one of the profiles receives a Tweet, for example, from someone with no followers and a low Klout score, my response to them is quick and simple, almost dismissive. When an “influencer” engages one of the profiles, it’s time to get into a conversation for them and all of their followers to witness.
It wasn’t always this way. There was a time not too long ago when everyone got equal treatment. It took a silly public conversation with someone to make me realize that there are times when you just shouldn’t push it. Privacy prevents me from going into details, but I made the mistake of getting into a public Twitter argument with someone trolling one of our pages. I kept it professional, of course, and had a 4 or 5 Tweet conversation with someone who wasn’t happy with one of our clients. It wasn’t until after the discussion that I checked more closely and realized that the person who was trolling had just created the Twitter account, that it had 4 followers, and that had I ignored it other than the initial apology, that nobody would have seen the conversation. Instead, I broadcast the conversation to a one-sided audience: out client’s....
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Le marketing d'influence en ligne, le B-A-BA