Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 ways journalists are using Pinterest | Poynter.

5 ways journalists are using Pinterest | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

As the audience for Pinterest grows, so has journalists’ interest in it. News organizations are using the social networking site in creative ways and finding that it’s a place where both hard news stories and features can thrive....

 

[Great reminders and tips for PR, marketing too ~ Jeff]

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25 Journalists in Content Marketing: Part 1 | The Content Marketeer

This week, the Marketeer rolls out a new list in the vein of our “50 brands and marketers to watch” campaigns. Each day, we’ll debut five interviews from our list of 25 Journalists in Content Marketing before releasing the entire package as one slideshow on Monday, September 17.


Today’s group includes Sympoz Inc.’s Lisa Greim, Paul Conley of Paul Conley Consulting, Monetate’s Rob Yoegel, Kuno Creative’s Brianne Carlon, and Kevin Hunt of General Mills.


Click through to read their responses to our questions about the roles they play in their organizations’ content marketing efforts; their information diets; the content they’re most proud of creating; their favorite tech and software tools; where they find inspiration for content; and their advice on content marketing....

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MediaShift . How Educators Are Using Pinterest for Showcasing, Curation | PBS

MediaShift . How Educators Are Using Pinterest for Showcasing, Curation | PBS | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is the "in" site of 2012, and its phenomenal growth has sparked interest among millions of users.

 

It's also spread to journalism educators, who are increasingly experimenting with it in the classroom.

 

The social network launched two years ago, but in recent months has drawn red-hot excitement for its unique visual, topic-based curation approach. While its 10 million users, especially women, are drawn to it almost obsessively, brands, media firms and news organizations have also planted flags on the network.

 

Now J-school faculty are increasingly in on the act....

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Dick Costolo says being the 'second screen' is the future of Twitter

Dick Costolo says being the 'second screen' is the future of Twitter | Public Relations & Social Marketing Insight | Scoop.it
Twitter CEO Dick Costolo says the most powerful feature of Twitter is the way it can show us what others watching the same event are thinking, and that the best use of this feature is as a companion to a televised event like the Olympics.

 

As Twitter has been evolving over the past year or so — an evolution that has caused some upheaval in the company’s ecosystem of developers and power users, many of whom seem to feel slighted by Twitter’s behavior — it hasn’t always been clear what Twitter wanted to be when it grew up. Did it want to be the cool user-generated news network for revolutions in Egypt, or the handmaiden to traditional media players like CNN and NBC, driving Twitter users to their TV programs? In a recent interview with American Public Media’s Marketplace radio show, CEO Dick Costolo made it pretty clear what he sees as the company’s future, and it is as a complementary “second screen” for existing media....

 

[Interesting perspective by Twitter CEO on Twitter as complementary news channel ~ Jeff]

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Inside The AP’s Social Strategy

Inside The AP’s Social Strategy | Public Relations & Social Marketing Insight | Scoop.it
The AP is one of the world's most important resources of information. Here's how it uses social media to get that information out.

 

...Broadly speaking, the AP uses social media in two ways: gathering and disseminating information. The AP approaches each social network differently; what it does on Facebook is different that what it does on Twitter.

 

“Part of what we’re doing is sharing content in a curated way,” Eric Carvin, the AP’s social media editor said. “It helps as news gathering; if we’re looking to find someone who has amateur video, we put out a call and a good chance we’ll hear back from people.”...

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