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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot

From blog.hubspot.com - January 16, 2013 3:19 PM

...I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.

Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. I don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments....

Jeff Domansky's insight:

This is a high-level look at critical marketing metrics for social media. highly recommended.

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Marketing Data, Metrics, Charts & Graphs | HubSpot

From www.hubspot.com - October 6, 2012 10:02 PM

Marketing Research and Data: Download for free over 120 marketing charts, graphs and other data for your own use.

HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. ...

[This is an exceptional social media & marketing resource from HubSpot. Ideal charts for presentations, proposals and blog posts. Highly recommended ~ Jeff]

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Radically Connected Kids | MediaPost

From www.mediapost.com - October 16, 2012 1:24 PM

Leah Bell, president of UQ Marketing, is more optimistic about the power of word-of- mouth offline. “There’s no denying the popularity of texting and social media among college students,” she says. “However, students begin to develop their long-term purchasing habits based on recommendations from their peers.”

She and Sepso agree, though, about brands’ needs to infiltrate young consumers’ daily lives. “Brands need to interject themselves into these real-world conversations,” says Bell.

That’s surprisingly difficult, consider how very connected these young adults are: 80 percent use two or more devices while watching TV, 76 percent spend at least an hour on Facebook everyday, and 59 percent even go on Facebook during class.

The huge obstacle for marketers trying to reach consumers through disruptive channels like Facebook and Reddit is creating authentic content and experiences. The only way to accomplish this is through transparency and respect....

[Fascinating marketing insight: Totally awesome and hard to reach; Dude, text me ~ Jeff]

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