Public Relations & Social Marketing Insight

The AP is one of the world's most important resources of information. Here's how it uses social media to get that information out.

...Broadly speaking, the AP uses social media in two ways: gathering and disseminating information. The AP approaches each social network differently; what it does on Facebook is different that what it does on Twitter.

“Part of what we’re doing is sharing content in a curated way,” Eric Carvin, the AP’s social media editor said. “It helps as news gathering; if we’re looking to find someone who has amateur video, we put out a call and a good chance we’ll hear back from people.”...

Here is a great presentation via Piaras Kelly delivered (I assume) by the Economist's CEO, Andrew Rashbass, in November last year on how media consumption habits are changing from print to PC to tablet form....

[See the excellent presentation by The Economist - JD]

Web sites, newspapers and other news organizations are gearing up to produce hours of video programming, in part to pursue the higher revenues available from video ads.

The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones, an anchor desk and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers

The race is on at places that, until recently, did not think they could be or would be in the live video business. The Internet and a fleet of devices like the iPad have made it possible for, say, The Wall Street Journal to compete with CNBC and CNN for viewers’ time....