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Scooped by Jeff Domansky

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How Google’s Panda Algorithm Affected the PR Industry - SEMrush

From www.semrush.com - July 21, 2015 1:26 AM

Google is constantly changing its algorithms. We all know about Panda, Penguin, and Hummingbird, but what people often forget is that each one is periodically updated, often without any confirmation or announcement by Google.

The latest known Panda update is Google Panda 4.1, according to the Moz Google algorithm change history log, which has had a profound effect on PR agencies.

The Panda algorithm, in particular, has made huge waves across the PR industry. According to the article ‘Did Google Panda 4.0 Go after Press Release Sites?,’ industry expert Barry Schwartz launched a study which revealed prominent PR agencies like PR Newswire, BusinessWire, and PRWeb lost up to 85% of their visibility within a matter of days.

Studies like this demonstrate that PR agencies are intertwined with the SEO industry, and must adapt or perish in a changing environment....

Jeff Domansky's insight:

Learn how PR and SEO go hand in hand for results.

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Rescooped by Jeff Domansky from PR, Public Relations & Public Opinion

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The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC]

From www.bloggingprweb.com - August 11, 2012 11:21 PM

Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results.

Via Sara Duane

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Bad Pitch Blog: The Evolution of the News Release: My #PRSAICON Infographic

From badpitch.blogspot.ca - October 14, 2012 9:40 PM

Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It's seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it's little more than a simple format that hasn't changed much -- in more than a century.

Thousands of releases are distributed daily and we can't even agree upon what to call the format. And while releases haven't changed much, the use case for the news release has expanded beyond the media. It's just one of several changes I'll review before detailing how to turn this change into an opportunity.

Much Ado About Nothing?
Various, conflicting observations like the ones above have been compiled into the infographic below. Take a look, enjoy it and pass it around....

[Very interesting infographic on the news release, it's history and new presentation trends. Kevin Dugan's presentation to PRSA. ~ Jeff]

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