Public Relations & Social Marketing Insight

Social media has changed the business world in a big way, but it’s also had a significant impact on the social good and charity arena. Those undertaking grassroots campaigns to help others have found a friend in Twitter, Facebook, YouTube and other social networks, and this infographic explores just how charity campaigns have harnessed the power of social media.

This infographic was put together by the University of North Carolina Chapel Hill’s School of Government’s new online Masters in Public Administration program, and it explores several high profile social good campaigns to draw lessons for the future of giving....

[How to get grassroots going in social media ~ Jeff]

NetSmart is Howard Rheingold's latest book.    It synthesizes his 30 years of experience if being a model digital citizen and what he has learned from asking other this simple question:  How to use social media intelligently and mindfully?

[Thoughtful post on using social media by Beth Kanter - JD]

The purpose of your website is to encourage people to take action. Period.

Now the actions might very – like joining an e-mail lists or donating money – but regardless what the specifics are, your website’s value is the net of action it encourages.

Two critical areas of action on your website are:

1.  Sharing content from your website via social media.
2.  Liking and following your organization’s outposts.

The reason why these two areas of action are critical, is that they help build your fan base, amplify word-of-mouth, and increase traffic to your website....

[Alway great social media tactics from John Haydon - JD]