Searching for social significance | Public Relations & Social Marketing Insight | Scoop.it
Search engines are starting to incorporate results from social media sites. Can the social-wide web trump the World Wide Web?

 

I have two basic ways of finding answers to questions: asking friends or asking Google. That system has worked pretty well for about a decade, but it’s all about to change. Google recently announced it is going to make search results more personalized by including results from your social network. In 2009, Bing announced it would start including results from Twitter and later it added Facebook to the arsenal. More and more search engines are beginning to incorporate social properties into general search results, effectively making me ask friends and ask Google....