PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly,
She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done.
She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me.
I wrote back that she had won the jackpot.....
No excuse for poor pitching practice. These tips are basic but they will help you get your story into the media.