Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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9 Important SEO Lessons from Old School PR - SEMrush Blog

9 Important SEO Lessons from Old School PR - SEMrush Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.semrush.com - June 18, 2015 1:03 AM

The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO.


When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice. You can learn a lot about it from the histories of advertising, copywriting, word-of-mouth, print marketing – even old school press relations. Here are a few lessons today’s SEOs can learn from the PR execs of old....

Jeff Domansky's insight:

Good post on the evolution of PR and SEO and how they can work together well.

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Marco Favero's curator insight, June 18, 2015 7:58 AM

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Evolving Your SEO: Moving Toward a Content Marketing Approach | Search Engine Watch

Evolving Your SEO: Moving Toward a Content Marketing Approach | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - January 8, 2013 1:55 PM
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.

 

The search industry is booming. Competition for keywords – organic or paid – has never been higher. All forms of digital content multiply and prosper.

Underneath it all, however, tectonic plates are shifting. Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands.

 

SEO tactics are being taken off the table and a gap has begun to arise between what is needed – digital visibility – and the tactics, tools, and business processes needed to achieve it. Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top....

Jeff Domansky's insight:

Andrew Delamarter provides a superb look at integrating SEO with content for much stronger search results. This is a must-read for any content, marketing or PR pro.

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