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Social TV has reached new heights over the past year or so. Indicators include the “most social TV event in history” (this year’s Grammy Awards) and device makers like Panasonic integrating social experiences when producing new waves of Smart TVs. It’s clear that consumers and brands are at a communications crossroad, furthering the paradigm shift in how consumers engage with content.
At the Social TV: Storytelling on the Second Screen panel at the Interactive Advertising Bureau (IAB), presenters including Tom Donohue, CEO & Founder of Trendrr and Greg Consiglio, SVP of Business Development at Viggle, discussed the inherent opportunities and limits of interactivity as it relates to television viewing....
