Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - September 20, 2013 1:12 PM

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.


Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.


Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Jeff Domansky's insight:

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

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So you think you need a social strategy? Sure, but that’s just part of it | memeburn

So you think you need a social strategy? Sure, but that’s just part of it | memeburn | Public Relations & Social Marketing Insight | Scoop.it
From memeburn.com - March 2, 2013 1:51 AM

In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies.

 

There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares.

 

However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....

Jeff Domansky's insight:

Do you know your ROS - return on social?

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YouTube Most Used Social Site for Consumers | Sally Falkow

YouTube Most Used Social Site for Consumers | Sally Falkow | Public Relations & Social Marketing Insight | Scoop.it
From www.proactivereport.com - February 22, 2013 10:16 PM
Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing.
Jeff Domansky's insight:

Consumers trust and love using You Tube. Why are brands and marketers lagging?

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What Really Matters - Revenue, Costs and Growth

What Really Matters - Revenue, Costs and Growth | Public Relations & Social Marketing Insight | Scoop.it
From kk101.infusionsoft.com - February 15, 2013 9:56 AM

Have you ever sat in on the board of director's meeting for your company? Ask if you could at some point if not. Or find a board member and talk to them about what they find important when hearing from the leaders of your organization. You know what they're going to talk about? Revenue. Costs. Year-over-year growth. You know what they won't talk about? Fan numbers, friend numbers, followers or "Likes." The typical board member, when hearing from a manager in the business, looks for things like projected revenue, growth opportunities, potential market weaknesses ... anything that will help the organization make more and spend less. ...

Jeff Domansky's insight:

This is a really valuable post to read for its reflections on what really matters to business about social marketing and ROI.

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3 Low-Cost Tools for Managing Social Media

3 Low-Cost Tools for Managing Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - January 27, 2013 4:44 PM

These little-known options can help simplify the process at little cost.Get the latest blog articles on business ideas and trends from Entrepreneur.com....


Via massimo facchinetti
Jeff Domansky's insight:

Very useful tools to consider for free or low cost including Sendible, ViralHeat, Jugnoo and Hootsuite. 

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[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat

[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat | Public Relations & Social Marketing Insight | Scoop.it
From socialprchat.com - April 9, 2013 2:50 AM

It’s a 5 Step Program. Brands flip out, sober up and discover Social PR ROI. Control Freaks and Social PR Alert: You have officially lost control of your brand message. But have you also lost control of how customers perceive your brand? The good news is “no” but not without a high level strategy to guide your social efforts.

 

A new report by The Wildfire by Google Team — The Road to ROI – Building a Strategy for Social Marketing Success outlines five initiatives smart organizations small and large can use to build a strategy that will can rein in some of the madness that is the social web and make you a social star!....

Jeff Domansky's insight:

Social media needed to drive you crazy. This five step recovery program will help you get better results from your social media efforts.

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54 Free Social Media Monitoring Tools [Update2012] | DreamGrow

54 Free Social Media Monitoring Tools [Update2012] | DreamGrow | Public Relations & Social Marketing Insight | Scoop.it
From www.dreamgrow.com - February 24, 2013 6:38 PM

If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services.

 

I have collected 54 free social media monitoring tools.In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go...

Jeff Domansky's insight:

Great list of social media tools.

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12 Best Twitter Tutorial Videos of All Time | Social Media Today

12 Best Twitter Tutorial Videos of All Time | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - February 18, 2013 11:34 PM
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
Jeff Domansky's insight:

These videos are an excellent resource for Twitter newbies, small business and as a refresher.

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Content Marketing with Instagram: 5 Takeaways From a Brand to Watch | CMI

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch | CMI | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - February 14, 2013 10:29 PM

As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers onTwitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online.

 

Here’s a look at what the brand is doing well, along with ways you can follow its example to leverage Instagram to meet your content marketing goals. ...

Jeff Domansky's insight:

Six social marketing tactics that work for retailer Anthropologie.

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26 Tips for Getting Started With Social Media Marketing | Social Media Examiner

26 Tips for Getting Started With Social Media Marketing | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - January 24, 2013 10:23 PM

Are you looking to get started with social media marketing?

 

Do you want to reexamine how you’ve been using social networks?

 

In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies....

Jeff Domansky's insight:

Debbie Hemley offers an excellent, practical blueprint for those looking at jumping into social media marketing.

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wanderingsalsero's comment, January 26, 2013 7:39 AM
I think the danger with social media is that people with nothing of substance to offer are learning how to tell people about (how little they really have to offer). Facebook, supposedly the pinnacle of social media, is a perfect example. It become a difficult to learn, difficult to keep up with, big pile in mostly worthless content junk.
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