Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Which Social Network’s Users Make the Most Money? | Social Fresh

Which Social Network’s Users Make the Most Money? | Social Fresh | Public Relations & Social Marketing Insight | Scoop.it

Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.

 

...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.

 

Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....

Jeff Domansky's insight:

Here's some valuable marketing intelligence and demographics for the six leading social media channels. Have a look!

Laura Maricescu's curator insight, January 17, 2013 6:09 AM

Top social sites vs U.S. Browsing Population

Scooped by Jeff Domansky
Scoop.it!

A Facebook cheat sheet for brands | PR Daily

A Facebook cheat sheet for brands | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook.

 

Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook. 

These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....

Jeff Domansky's insight:

Even the emoticon you use has an impact according to the research featured on this full infographic ;D

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What Five Experts have to Say About Measuring Social Media | SEOmoz

What Five Experts have to Say About Measuring Social Media | SEOmoz | Public Relations & Social Marketing Insight | Scoop.it

...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space.

Bring in the experts!

BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....

Jeff Domansky's insight:

Great insight into how you can reliably measure social media from this panel of experts....

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
Jeff Domansky's insight:

"Best time to..." social media research studies are always fun and great for debate over drinks.

No comment yet.