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One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation. As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.
2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...
With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it? This infographic from SocialNomics explores six keys to standing out on social media.... [Six practical tips to get you more attention on Twitter ~ Jeff]
In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey's key findings to create a clearer picture of where marketers are performing well and where they need to improve.... [Useful overview of social media measurement ~ Jeff]
Via sandrinea, Jesús Hernández, Martin (Marty) Smith
When it comes to social media’s impact on America’s largest financial institutions, one can’t help but think of the ways that the Occupy movement and other consumer activists have used platforms such as Twitter and Facebook to grow their ranks, organize their efforts, and disseminate scathing critiques of the industry. But as reported last week in the Wall Street Journal, at least one major financial services provider is embracing social media to get closer to its customers. When Citibank customer Stacy Small tweeted about being left on hold for 40 minutes during a routine call to the bank’s customer service department, a Citibank agent responded within minutes with a message that read “Send us your phone number and we’ll call you right now.” Not moments later, Ms. Small was speaking to one of approximately 30 Citibank customer service representatives who have received special training in social media monitoring and response. The experience was so overwhelmingly positive that Ms. Small doesn’t even call Citibank customer service anymore. Instead, she simply tweets the address @askCiti whenever a question or problem arises.... [Impressive social media adoption and worth reviewing ~ Jeff]
Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called Ohtootay. Crazy name aside, the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. But one of its more unique features in this crowded space is something which allows businesses to track their posts all the way through to website conversions, even when the original post didn’t point directly to their e-commerce site.... One of the platform’s standout features is its competitor comparison tool. That is, it can track what your company’s performance looks like versus competitors on Facebook, Twitter, Pinterest, and even the iPhone App Store, Android app store (Google Play) and Facebook’s App Center. “In some senses, Ohtootay is compete.com for social media and mobile apps,” Mark [Otuteye] explains. “And we believe that angels, VCs and social media managers that are armed with this kind of data will be way more effective decision makers than their peers who only navel-gaze at their own data in isolation,” he says.... [Moving beyond the last click with a promising social media measurement tool - JD]
This infographic details how social media interruptions impact employee productivity. How often does the social media monster swallow you whole? More than you may think, according to Red e App, which lets consumers get notifications from businesses without having to provide their personal information. The company developed an infographic, below, that details how interruptions impact employee productivity. “Is it possible to be too connected in this digital age?” Red e App asks in a blog post. “Research data indicates, yes.”... [WHOA! BIG numbers! Now, you better get back to work - JD]
When you’re immersed in social media, it tends to get on your nerves—just as it has for the author. Can you relate? I have a love/hate relationship with social media. I love it because it’s instant, fun, and creative. A successful social media post that receives hundreds of “likes,” comments, and shares gives you such a great feeling. But I do it all day, every day. I do it at work, and I do it in my personal life. Because I’m immersed in it, occasionally there are things about it that make me want to throw staplers across the room. #socialmediaproblems Why do I sometimes hate social media? Oh, let me count the ways … [Been there... still there LOL - JD]
Companies don't get social media - ain't it the truth. Social media is still relegated to a ‘function’ within a ‘division’ at many organizations, a somewhat mysterious bothersome marketing function that defies quantification.
The potential for social media to transform an organization, at minimal cost, is huge. It takes a different way of thinking, and a strategy – two things lacking in many social media programs. The skill set to merge social media with PR and marketing does not exist – and there is opportunity. Social media has become over saturated and stale (like Facebook’s IPO?). What’s the next wave?
Steve Nicholls gets it right and offers some guidance in Why Most Companies Fail at Social Media — Understanding the Three C’s. The three C’s are Content, Context, Conditions. An excerpt... [Good read from Mark Rose - JD]
Biz, Ev and Jason were the founding team behind Twitter and it looks like they are back. The Obvious Corporation is their new venture that has a small portfolio of companies all looking at a new vision for how we can publish content. Why should we care? Well when the team that launched blogger which helped bring blogging to the masses and then Twitter which has gripped the whole world do something, then you need to sit up and take notice. Most of the companies have just the most basic of sites outlining their vision but you can enter your details requesting access to the beta versions when they are ready to let you. I would recommend all PR professionals to do this as I am a real believer that you need to understand these new tools and their potential value for clients as soon as possible. There is nothing worse than being in a meeting and the client asking you what you think of X and not being able to at least offer the most basic of opinions. Of the new projects they are involved with the following three are the ones that I feel communications professionals need to take a look at. 1. Medium
2. Branch
3. Lift...
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.Get the latest blog articles on business... For busy business owners, managing your brand on a growing list of social networks can be time consuming, if not stressful and frustrating. The good news is that there are a small army of tools and apps that can help simplify the process.... Here's a look at five of the low-cost tools Buyer suggested online marketers add to their social media arsenal... [Good suggestions worth exploring - JD]
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share. ...To be a socially engaged business is no longer an option, it is essential, just like the website was initially perceived in the 1990′s.
A study by PulsePoint Group in conjunction with “The Economist” Intelligence Unit titled “The Economics of the Socially Engaged Enterprise” has revealed that the socially engaged companies have a 400% greater impact....
Author Geoff Livingston recently mentioned how average citizens are using social media to activate themselves online and demand change. He defines the phenomenon as the Fifth Estate, which is an extension of the media being considered the Fourth Estate.... I think public relations professionals ought to be afraid.... All of this was an inevitable outcome as the Fourth Estate began to shift away from objective journalism and toward affirmation media, which embraces and elevates public opinion.... [RichBecker's thought-provoking post]
From surprising a fan with a free steak to creating a Pandora station for a TV show, these five companies know how to succeed on social media. Take a look at how they do it. An infographic from Voltier Digital neatly illustrates how five companies—Dell, Morton's, Unisys, KLM and ABC—successfully use social media. From customer service and PR to knowledge-sharing, these companies are rocking the world of social....
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Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out? Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....
Social media has been around for a while and has become an integral part of many consumers’ lives. As a result, the composition of older social media networks has changed. For example, Twitter is now 53% female. As a marketer, this maturing of social media has serious implications for your business. For competitive reasons, you must be present and engaged on a cross section of social media platforms because over 90% of businesses have established outposts there. Shouldn’t your boss know this? Doesn’t your boss want to know about social media? Here are five things your boss doesn’t want to know about social media and strategies that will win him over.... [Heidi: offers actionable tips to convince senior management of the value of social media ~ Jeff]
87 social media and online marketing statistics covering everything from how executives and large companies are using social media to mobile marketing trends. [The data in this post is invaluable for marketers and social PR. ~ Jeff]
Marketing Research and Data: Download for free over 120 marketing charts, graphs and other data for your own use. HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. ... [This is an exceptional social media & marketing resource from HubSpot. Ideal charts for presentations, proposals and blog posts. Highly recommended ~ Jeff]
If you're debating the power of social media for branding, here's more proof that it matters. About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result. Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often. For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below....
I read an interesting post this morning by Samantha Hosenkamp about the eight Facebook features every social media manager should know. After finishing reading the piece I decided to share it with my network and it was then that I spotted something quite interesting and even more telling. The share buttons. 120 people had re-tweeted the piece but by far the most popular sharing tool was LinkedIn, with 149 shares. 112 people had liked the piece on Facebook and only 21 people had shared on google+ and Pinterest (not too surprising that one). I talked about my love of LinkedIn last week but this observation again demonstrated what an important social tool this is for PR professionals looking to share content. It needs to be part of any content distribution plan and should be factored into helping spread the word.... [Good insight for social media managers, PR & marketing pros - JD]
As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook. Posting content to various social networks can be overwhelming. There is a general demand for content. Combine that with increasing popularity of third-party platforms being used to post content on social sites, and brands can lose sight of measuring the success of that content. Minilytics gives a quick snapshot into that content for quick analysis.... [Cool tool for measuring social media ROI - JD]
Analyze your sales funnel to find customer touchpoints where content marketing and social media can be used to assist the sales process. You’ve probably heard the term “content marketing.” You’ve certainly heard of social media. How do these two trends fit together in your sales and marketing plan? Here’s a method you can use to determine where content and social media fit into your online sales strategy. Let’s start with your good ol’ sales funnel. These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences...
Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily. Despite it’s relative youth and size compared to social media heavyweights like Facebook and Twitter, there’s research related to Instagram to give marketers insight into the platform’s importance and how to use it.... From a brand perspective, the investment doesn’t seem high relative to other forms of social media. About two out of five businesses have an Instagram profile and have posted at least one image.... [An excellent research resource for Instagram data and social media proof points - JD]
Are you wondering how your peers are using social media?Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.... [Essential reading for PR 2.0 & content marketing pros - JD]
Nichole Kelly describes the ways you can track the impact that social media has on your public relation campaigns. Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
This post will focus on six metrics you can use to measure the impact of social media on public relations (PR)....
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It's time for a smackdown. Why you MUST measure. Here are four reasons why you MUST measure the results of your corporate social media activities....
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An exceptional list and several tools you should test-drive. Great analysis by Jason Keath and a must-read for all.