Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Many People Use the Top Social Media? | Expanded Ramblings

How Many People Use the Top Social Media? | Expanded Ramblings | Public Relations & Social Marketing Insight | Scoop.it
Here is my monthly, running tally of how many people are using some of the top social media updated for January 2013..
Jeff Domansky's insight:

Here's a great list of social media stats to get your social marketing juices flowing...

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22 social media tools to help improve your own brand in Google | Paul Stallard

22 social media tools to help improve your own brand in Google | Paul Stallard | Public Relations & Social Marketing Insight | Scoop.it
Econsultancy shared a list of their top six infographics last week and one caught my attention when scrolling through them. BrandYourself had reviewed the data of 100,000 profiles submitted by its ...

 

I have long been telling anyone who cares to listen that as PR professionals we need to consider not only our clients profile online but also our own. Never put anything anywhere online that you wouldn’t feel comfortable with a client (or your mum) reading is a pretty good rule of thumb but also an important one.

 

Whenever I get a CV land on my desk one of the first things I do is quickly Google search their name, so what appears on that first page is important. I assure you – when a client hears that you are working on their account, they do exactly the same....

 

So, what did the infographic show? LinkedIn is king, WordPress ranks higher than all other blogs and although YouTube is more popular, Vimeo profiles rank higher. Interesting stuff.

Below is a list of social media profiles that it recommends for increasing and improving your online brand in order...

 

[Useful list, interesting facts - JD]

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It’s High Time to Socialize the C-Suite | Business 2 Community

It’s High Time to Socialize the C-Suite | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

...In 2010, Weber Shandwick released a study on the state of leadership reputation (Socializing Your CEO: from (Un) Social to Social), stating that 64% of the surveyed CEOs did not engage through company websites or social media outlets.

 

“There are several reasons why CEOs are not more Social,” wrote Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist. ”Time is better spent with customers and employees…the return on investment has not yet been proven, legal counsel tends to caution against it and anything that smacks of ‘celebrity CEO’ is a no-win.”...

 

As for ROI, the evidence is growing. Earlier this year, the Chief Strategy Officer of Dachis Group, Peter Kim, published 101 Examples of Social Business ROI. Among them...

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Social Timing Insights Infographic | Argyle Social

Social Timing Insights Infographic | Argyle Social | Public Relations & Social Marketing Insight | Scoop.it
Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing.

 

[Great insight into maximizing social media engagement:

- marketers post when they're at work instead of one their audience is online

- on Facebook, marketers get better B2C engagement on weekends in the evenings

- on Twitter, marketers get better B2B engagement on weekdays during the day.

 

More insight on this excellent infographic ~ Jeff]

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The Hunt for Social Business Value | Brian Solis

The Hunt for Social Business Value | Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me?


Still, Chatter Product Marketing Director Dave King told me in a recent conversation that “social is more than a trend, it is a revolution that is changing the way we work and collaborate.” So this month I set out on a mission to find out whether socialized business value goes beyond the current buzz. I talked to users and asked, “What real real value can businesses derive from these enterprise social networks?” As it turns out, they’ve uncovered all sorts of efficiencies unique to these platforms. Here’s a snapshot of what they told me....

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Sword and the Script: A few more compelling thoughts on influence vs. popularity

Sword and the Script: A few more compelling thoughts on influence vs. popularity | Public Relations & Social Marketing Insight | Scoop.it

Since the post has gone live, I’ve had quite a few engagements, like the tweet embedded above, with people on the topic, and that’s only served to stir my interest further. So I’ve dug through perhaps 20 or so articles, studies and blog posts and have found three I thought were especially worth sharing...

 

[Good read, great resources from Frank Strong - JD]

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