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If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services. I have collected 54 free social media monitoring tools.In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go...
“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term “Conditions of Satisfaction.” Far too often, companies start a campaign simply with the goal of having a “social” campaign, because that’s something they feel like they need to do or have been pitched by an agency. Most Social Marketing “experts” flock to those kinds of clients, and then pick some random metric as success.—In our world of coordinated creation of social media stories at Collective Bias, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And we believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing....
...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.
While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.
Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....
A straight-forward guide to getting your Google Analytics set up and running. Do you know what's driving leads/sales to your website? Google Analytics can tell you. The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website's performing....
Via paulo oliveira, Jose H. Flores
In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey's key findings to create a clearer picture of where marketers are performing well and where they need to improve.... [Useful overview of social media measurement ~ Jeff]
Via sandrinea, Jesús Hernández, Martin (Marty) Smith
I can’t be the only one to notice this…infographics, “viral” videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are no more than visual press releases with graphical elements tied to information…and then more information…but wait, then more information. If this was just about visualizing scrolls of information, then anyone using free infographic generating tools and a list of interesting data points could make pinteresting graphics. The key is to think less about the packaging and more about the story you want to tell. But even more importantly, it’s time to put the social in social media and craft the story you want people to talk about and share.
It’s not every day that I focus on social media tactics. However, I’m sharing this post to address a growing concern among social media and digital strategists and those to whom they report as to why their content performs at lackluster levels. Much of what we see in our news feeds and social streams is adequate but not yet representative of what’s possible. However, if creative professionals and brands overall do not understand what it takes to make content or campaigns engaging, optimism and support for experimentation fades and as such, budgets dwindle.
Rebecca Lieb, my colleague at Altimeter Group, tracks digital advertising and media. Along with Jeremiah Owyang, they published a new report on the integration of Paid, Earned, and Owned Media. She shared with me the importance of not only shareability, but also integration into an overall content strategy, “A common content marketing misapprehension is that it equals social media. Content production is tactical. Its desired result, good content, must be informed with strategies and goals related to customer experience, journeys, sharability and its correlation and integration with both paid and earned media.”...
[Shareability, resonance, the importance of storytelling - a must-read from Brian Solis - JD]
My point of view is that new media has engendered new platforms to measure the media, and this has led to a fragmentation of Analytics platforms, with their own readouts, that has made it next to impossible to agree on or maintain meaningful outputs. I also put forward a different idea – that many organizations and key stakeholders need to step up to the plate and try to be the right client for this work, rather than the other way around (asking the vendors to morph their platform readouts to suit client needs, which has a hard time working out).... [Detailed, useful social media analytics presentation shared by Marshall Sponder - JD]
Let's face it, something isn't right with Klout. If you're a marketing, public relations, or social media pro, you've been conditioned to recognize influence much like Judge Potter Stuart famously recognized objectionable content: hard to define, but you know it when you see it. On the surface, Klout is ingenious; it's essentially developed a way to score influence by analyzing some of your online activity (and any related activity from your network) and assign a value from one to one hundred. If you play the Klout game correctly, you receive a high score and loads of freebies. If you choose to sit out the Klout game, your score usually sinks faster than a stone. Take a moment to dig a little deeper into the Klout phenomenon, however, and you'll see what's missing from the equation. As a fifteen year veteran of internet marketing, social media and related disciplines, I cannot buy into the Klout hype. Our national obsession with our Klout scores is doomed to fade unless we take a more comprehensive approach to identifying true influence.... [Valuable perspective - JD]
ReadrBoard is a new social tool that lets readers react to anything online - an article, a photo, a video, even a snippet from a page. How many times have you had the experience of being on Facebook and wishing there was a “dislike” button? Or some alternate way to react to something beyond clicking the infamous thumbs up? That’s the idea behind ReadrBoard, a new social tool that lets readers react to anything online – an article, a photo, a video, even a specific snippet from a page.... From a business model standpoint, Bayne says ReadrBoard is a tool for online publishers frustrated with the user engagement tools they’re using.... [I really like the potential for PR, content marketing and research - JD ]
Nichole Kelly describes the ways you can track the impact that social media has on your public relation campaigns. Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
This post will focus on six metrics you can use to measure the impact of social media on public relations (PR)....
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Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out? Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....
...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space. Bring in the experts! BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....
There are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally. The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin.... It’s simple to click through layers of data (topics, media providers, authors, and posts) to find out what people are saying about products, components, stages of the customer journey (for both commercial and consumer customers), and business functions. Each category and subcategory includes a breakdown of sentiment—positive, negative and neutral, along with the number of posts devoted to that topic and the change in SNA over the past week....
Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier. Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...
A four-step process for generating useful knowledge from social data. Big data is great. But we should consider that we've actually had more data than we can reasonably use for a while now. Just on the marketing front, it isn't uncommon to see reports overflowing with data and benchmarks drawn from millions of underlying data points covering existing channels like display, email, website, search, and shopper/loyalty — and new data streams such as social and mobile engagement, reviews, comments, ratings, location check-ins and more. In contrast to this abundant data, insights are relatively rare. Insights here are defined as actionable, data-driven findings that create business value. They are entirely different beasts from raw data. Delivering them requires different people, technology, and skills — specifically including deep domain knowledge. And they're hard to build. ...Here's a four-step marketing data-centered process that doesn't stop at the data, but focuses instead on generating insights relevant to specific segments or affinity groups... [Good suggestions for social media measurement from the Harvard Business Review - JD]
Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called Ohtootay. Crazy name aside, the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. But one of its more unique features in this crowded space is something which allows businesses to track their posts all the way through to website conversions, even when the original post didn’t point directly to their e-commerce site.... One of the platform’s standout features is its competitor comparison tool. That is, it can track what your company’s performance looks like versus competitors on Facebook, Twitter, Pinterest, and even the iPhone App Store, Android app store (Google Play) and Facebook’s App Center. “In some senses, Ohtootay is compete.com for social media and mobile apps,” Mark [Otuteye] explains. “And we believe that angels, VCs and social media managers that are armed with this kind of data will be way more effective decision makers than their peers who only navel-gaze at their own data in isolation,” he says.... [Moving beyond the last click with a promising social media measurement tool - JD]
As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook. Posting content to various social networks can be overwhelming. There is a general demand for content. Combine that with increasing popularity of third-party platforms being used to post content on social sites, and brands can lose sight of measuring the success of that content. Minilytics gives a quick snapshot into that content for quick analysis.... [Cool tool for measuring social media ROI - JD]
Viveka von Rosen, the LinkedIn expert, shares the 12 Most Important Metrics You Should Monitor on LinkedIn. Measuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant — and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?
There are two types of metrics you can measure on LinkedIn: Qualitative Measurements and Quantitative Measurements. Quantitative Measurements are usually associated with numbers and Qualitative with the quality of your engagement. Both are crucial to your success on LinkedIn.
So what are the 12 most important metrics for you to measure on LinkedIn?...
There is some confusion about the strategic part of community management. This is how we think about it: 1) Objective The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. [Thoughtful post from Richard Millington on community strategies - JD]
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Great list of social media tools.