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Scoop.it!
News today from down under that Qantas Airways is closing its Twitter PR account.
What are they thinking?
This is like going back to the media relations days of the caveman.
Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news. 
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Scoop.it!
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not. "You can't fake it," Wichmann says.
Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
Jeff Domansky's insight:
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Tom George's curator insight,
January 8, 2013 6:48 PM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling. 
Gerrit Bes's curator insight,
January 9, 2013 4:08 AM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Scoop.it!
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.
However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:
Liked this, so to speak ;-) but then I'm partial to Twitter...
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Scoop.it!
You must come to think of building a Total Online Presence as an intention and a continuous work in progress....
With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....
Jeff Domansky's insight:
John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.
Scoop.it!
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a somewhat more grey area and from my perspective this is where the action will be for 2013 and beyond. As outlined above, Altimeter calls this area of overlap "converged media" because it's a convergence of different media dynamics coming together. If you ask me—from a marketing perspective this is the future of what, to this point we've called "social".
Paid? Earned? Owned?
All of the above. A social platform merely powers the engine and the above could have all been done in a mobile context....
Jeff Domansky's insight:
David Armano offers an interesting model of "converged media" which he says really is what we're doing today in social PR.
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Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.