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What will the social TV landscape look like in 2013? Experts weighed in with their predictions at CES during a panel discussion on how social media is changing TV consumption, discovery, and measurement.
Social television can be defined as the intersection of television content and social networks. The category also considers how consumers engage with TV-enhancing applications on second screens like mobile phones and tablets....
Predictions aside, all the panelists agreed on a few key things. The consensus was that social applications and experiences don't work on the actual television set, despite their prevalence on smart TVs. Secondly, all of the panelists believe that social TV is still in its infancy, or rather its "first or second inning," as Wolf said.
Good insights...