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Just like the varying types of media that communications companies work with today, there are also several ways in which this information can be sliced, diced and analyzed. Thus, multimedia engage... engagement can be discussed with infinite approaches. In one of the latest efforts to get a handle on the topic, The Pew Research Center has just released a study on the most popular news footage uploaded and viewed on YouTube. The goal was to examine some concrete features of the videos within the YouTube News and Politics Channel that went most “viral” each week over the course of a 15 month period (January 2011 through March 2012). Some of the key takeaways include: - Regular people (not news outlets or journalists) posted close to 40% of the content - While much of this 40% was originally produced by a news outlet, a large portion of it was not sourced correctly, if at all
- The most popular (“viral”) news videos focused on controversies, striking disasters or humorous occurrences
- The lengths of the popular news videos range from less than one minute to over 15 minutes!
- A large amount of the most popular news content was raw, unedited video....
New York's Con Edison includes videos featuring employees in its press releases, customer emails and employee communications. The power of the medium is immediate. Con Edison, the utility that provides electric power to most of New York City and New York's Westchester County, is a company with a lot to say about energy conservation, efficiency, and its employees.
Over the past few years, the company has discovered that video makes saying those things a lot easier.
"We've really embraced video in our communications," Ann Cameron, director of creative services for Con Edison, told an audience at Ragan Communications' PR and Media Relations Best Practices Summit at her company's headquarters. "We use video to have conversations with our customers, we use video as a PR tool for our media relations work, and we use video to tell our corporate story." Instead of messages coming from a faceless company's press release, they now come from personable, friendly Con Ed employees speaking directly to the viewer. The public, its own employees, and the media have all taken notice....
Smartphones and tablets have made it easy for users to stream videos of all kinds. ...This year 94% of smartphone users will be mobile Internet users and mobile video viewers will reach 54.6 million according to HubSpot Blog. You don’t need microphones or big cameras to record a solid video. Melissa Pierce, advocate for .tv says “Most filmmakers will agree, the best camera to shoot with is the one you have on you. For most of us, it’s our mobile device.” It may be intimidating to use your mobile device to record a video, so here are eight other tips I learned when researching how to make great videos on the go!!...
Robin Good: Google Search Stories Video Creator is a free web service which allows you to specify up to seven queries that utilize one among Google search engines, and which then creates a video clip of those searches. Each one of the searches can be run against a specific Google search engine between Google News, Google Web Search, Google Blog Search, Google Maps, News, Products and Books. Once the video is ready and you are fine with it you can upload directly to your YouTube channel. Free to use. Examples: https://searchstories-intl.appspot.com/en-us/ ; Try it out now: https://searchstories-intl.appspot.com/en-us/creator/ ;
Via Robin Good
I've been collecting and curating remarkable examples of visual storytelling over at Vimeo for more than a year and the library now has nearly 50 inspiring, thought-provoking, engaging and well made films in there. They are all examples of video storytelling at its very best: creative, universal, visual, and driven by strong narratives. If you’re new to video journalism, or just need some inspiration, then you ought to watch some. I’ve added several new ones in recent weeks which I could easily write pages and pages on. Here’s three which I think you’ll like....
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget. But don’t let that get you down. I’m here to give you a few insider tips on how you can create your own explainer video in a few weeks on a budget of $100 or less....
At this month’s Consumer Electronics Show in Las Vegas, Robert Kyncl, YouTube’s global head of content, made a bold prediction: In a few years, video will comprise 90 percent of Internet traffic. According to statistics YouTube released just yesterday, Mr. Kyncl’s forecast certainly seems within reason. On average, 60 hours of video content are now uploaded to the video-sharing platform every 60 seconds. Not only is this a clear indication that Internet video is fast becoming a marquee communications tool; it is also a clear signal that now is the time to ensure that your organization is not only creating compelling video content, but also optimizing it for maximum audience retention, social sharing, and commenting....
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The rule of thumb used to be that web content shouldn't be longer than five minutes an episode -- a rule that's pretty much dead here in 2012, with the spread of longer runtimes into least-suspected places, such as YouTube. Long-form content, of course, has been a fixture in the online video world for some time now — Kevin Pollak’s Chat Show, just as one example, launched back in 2009. But what we’re seeing now is the spread of longer runtimes into least-suspected places — such as YouTube....
Maximizing Video SEO: Tips and Tricks You Should Know Every time Google updates its search algorithm, things seem to change for your site’s SEO. Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and while many of the changes are minor, some of them represent major departures from the way you thought search worked. With Penguin, it’s been widely touted as a way to improve search for high-quality sites. Panda was seen to boost online video, and Penguin hasn’t changed that. This means that since October 2011, videos and sites that host videos show up higher in the search rankings. Whether you are involved with B2B or B2C marketing, there are a few ways you can tap into this major shift in search.... [Really useful tips from Tom Bishop - JD]
With almost 30 million users and major buzz for closing a $30 million financing round, Viddy lets users take and share bite-sized videos of 15 seconds or less. Viddy was launched one year ago and gained attention for its celebrity backers like Jay-Z, and celebrity users like Snoop Dogg. Available free for the iPhone and iPad, it is the iTunes app of the week for 12 May 2012 and one of the fastest growing apps around. Promises of an Android version will be under increased pressure to come true, although if I was Google, I would just buy them now....
10 Ways to Make YouTube Work for Your Brand... YouTube viewers have to sift through an estimated 60 hours of content that are uploaded every minute to the site. To get a share of the page views, which totaled 4 billion in February, brand marketers have to be creative. After interviewing the experts, Mediabistro’s AvantGuild found 10 ways to make a YouTube channel stand out from all the rest... [Great advice, tips - JD]
Web sites, newspapers and other news organizations are gearing up to produce hours of video programming, in part to pursue the higher revenues available from video ads. The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones, an anchor desk and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers The race is on at places that, until recently, did not think they could be or would be in the live video business. The Internet and a fleet of devices like the iPad have made it possible for, say, The Wall Street Journal to compete with CNBC and CNN for viewers’ time....
Vimeo today announced that the video sharing site has undergone a major revamp. The blog entry that announced the revamp revealed that the work had been ongoing for the past year, and that staff “tore Vimeo down, thought hard about every aspect of it, and created the new Vimeo from scratch.” There are dozens of new features on Vimeo, but the main changes were made in order to make the site faster and easier, with the focus being on the videos uploaded by users, while taking users’ feedback into account when creating the new features....
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