Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

PRCA had no choice but to expel Bell Pottinger, says Francis Ingham | PRmoment

PRCA had no choice but to expel Bell Pottinger, says Francis Ingham | PRmoment | Public Relations & Social Marketing Insight | Scoop.it
From www.prmoment.com - September 5, 2017 10:08 AM

On the PRCA logo appear the words ‘The Power of Communication’. That’s because of our strong belief in the power of our industry – it changes behaviour; it changes lives; it changes companies and Governments. And most of that power is used for good. But just occasionally, it is used instead for the wrong purposes.

 

Today, we expelled Bell Pottinger from the PRCA. We did so because of their unethical and racially divisive work on the Oakbay Capital account in South Africa. We did so because they had used the power of communication for a morally wrong purpose.  .

Jeff Domansky's insight:

In our 48-year history, these are the harshest sanctions PRCA ever has handed down to a member. They reflect the severity of Bell Pottinger’s breaches of PRCE ethical frameworks. And they reflect how seriously PRCE takes those frameworks

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Edelman PR Acts to Correct Faux Pas | NY Times

Edelman PR Acts to Correct Faux Pas | NY Times | Public Relations & Social Marketing Insight | Scoop.it
From www.nytimes.com - August 17, 2014 8:49 PM

A GIANT public relations agency that has been under fire for a couple of gaffes in the last couple of weeks says it is taking steps to try to make sure such blunders do not recur — the kinds of steps it would recommend to clients in the same predicaments.


“What the leadership team decided,” Ben Boyd, president for practices, sectors and offerings at Edelman in New York, said in an interview on Friday, is that “we will treat ourselves like we treat a client.”


“Lesson learned,” he added.


“Just because you advise clients on the complexities of today’s world, that doesn’t mean they’re easier to manage,” Mr. Boyd said, adding that “it would have been smart” to have had in place at Edelman some of the internal protocols and processes that the agency’s 5,000 employees suggest that clients adopt....

Jeff Domansky's insight:

After two recent PR fails, Edelman goes into damage control.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks

PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks | Public Relations & Social Marketing Insight | Scoop.it
From spinsucks.com - February 19, 2013 9:24 AM

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened....

 

Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes. They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here).

 

What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next. Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web.

 

Duplicate content is a big no-no for the Google algorithms, So the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....

Jeff Domansky's insight:

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

more...
Martin (Marty) Smith's curator insight, February 19, 2013 9:44 AM

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 
Jeff Domansky's comment, February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

And then the PR guy called me “a fucking bitch”. I can’t even make this shit up.

From thebloggess.com - October 6, 2011 9:17 PM

In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - September 17, 2014 4:29 PM

In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.”


The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.


For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador....

Jeff Domansky's insight:

In the rough-and-tumble world of politics, multinational corporations and public affairs, there are always plenty of bruises to go around. The original article provides a fascinating look at PR strategy and reputation management. Ketchum's analysis and advice appear sound though ironically as the journalist suggests, they vindicate his own views on Texaco/Chevron's actions at the same time. I expect the book will become required reading for environmentalists, PR consultants and corporate managers.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Could TV casting scams hurt reputable PR firms? | Articles | Home

Could TV casting scams hurt reputable PR firms? | Articles | Home | Public Relations & Social Marketing Insight | Scoop.it
From prdaily.com - May 13, 2013 10:38 PM
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.
Jeff Domansky's insight:

A sad act by the firm criticized for promising prospects appearances on network shows. Unethical and a poor reflection on many other great PR agencies.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Time Editor Takes to Facebook to Shine a Light on Bad Pitches | Bad Pitch Blog

From badpitch.blogspot.ca - January 23, 2013 11:30 PM

Our Los Angeles-based friend, Serena, tipped us off to Time's Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we're glad. But we're betting the agency that sent it would like to send him the above someecard.

Facebook: Our Inner Dialogue...Online
Social media tends to become an inner dialogus of sorts. And we want folks like Harry to vent the pressure of bad pitches. Am I being dramatic? Well a now ancient sitcom once said, "Serenity Now, Insanity Later." And Facebook's serving that purpose for Harry....

Jeff Domansky's insight:

Stupid PR tricks generate bad PR and the kind of coverage you DON'T want for your client or your agency.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

PR Firm President to Staff: 'You Will Be Fired For Not Replacing the Milk'

PR Firm President to Staff: 'You Will Be Fired For Not Replacing the Milk' | Public Relations & Social Marketing Insight | Scoop.it
From gawker.com - September 29, 2011 2:59 PM
Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him!

 

Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday....

 

PR leadership? Not so much!

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn