Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Who won the Trump University lawsuit? Look at the statements. - without bullshit

Who won the Trump University lawsuit? Look at the statements. - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

The Trump Organization settled fraud suits against Trump University for $25 million, removing the trial from the President-elect’s schedule. But because a settlement is a negotiated solution, you can’t immediately tell who came out on top — maybe $25 million is a lot less than the plaintiffs could have gotten. That is, until you read the statements each side made....

Jeff Domansky's insight:

Josh Bernoff looks at statements from the Trump Organization and New York Attorney General on the $25 million lawsuit settlement regarding Trump University.

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Consumers begged Lego to stop supporting an intolerant tabloid—and Lego listened

Consumers begged Lego to stop supporting an intolerant tabloid—and Lego listened | Public Relations & Social Marketing Insight | Scoop.it

RLego first responded to Jones with a noncommittal statement, writing, “We continuingly evaluate and develop our partnerships and approach to those, in order to ensure that we are present on the best possible platforms for reaching children and parents.”

 

But today, after hundreds more comments echoed Jones’s sentiment, Lego changed its tone.

 

“Hi Bob! Our agreement with The Daily Mail has finished and we have no plans to run any promotional activity with the newspaper in the foreseeable future,” the company announced on Facebook.

 

Stop Funding Hate, a British anti-hate group that sprung up shortly after the Brexit vote, and now lobbies companies to stop doing business with British tabloids, also pressured Lego to cut ties with the Daily Mail. Lego confirmed to the group on Twitter that it would no longer advertise in the tabloid....

Jeff Domansky's insight:

Lego said today that it will terminate all of its promotions and ads in the Daily Mail, just days after consumers and anti-hate advocacy groups urged the world's biggest toy company to stop doing business with the controversial British tabloid. New PR and marketing skills will be needed in the brave new exit-world.

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