Public Relations & Social Marketing Insight

In 2015 F500 there are 9 corporations who do not use any of the social media platforms or tools examined in this study. These include: 

• A-Mark Precious Metals
• Berkshire Hathaway
• CenterPoint Energy
• Franklin Resources
• Icahn Enterprises
• Liberty Interactive
• Old Republic International
• PBF Energy
• Wynn Resorts.

Key findings of this study include:

• In 2015, 103 corporations (21%) had corporate blogs, down 10% from 2014.
• Twitter is more popular than Facebook (78% vs 74%).
• Glassdoor (87%) has joined LinkedIn (93%) as a popular business tool.
• The use of Instagram has increased by 13% pointing to more interest in visually rich platforms.

While social media continues to be at the top of marketers’ list, it doesn’t always yield the results they expect. Some of these outcomes cause problems marketers never saw coming. As a result, they don’t know what to do and take longer to respond than social media participants expect....

Among these worst-in-class social media executions are seven important marketing lessons....