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Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated wasn't because of some advertisement. It was through word of mouth. And as we often say at my company, PR is the ultimate word of mouth....
So, to help you better advocate for a slice of the marketing pie, I have asked five experts to provide their best practices on PR measurement....
Useful tips to consider when measuring PR results.