Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 100 top tech PR executives in the world

The 100 top tech PR executives in the world | Public Relations & Social Marketing Insight | Scoop.it
From www.hottopics.ht - June 28, 2015 1:30 AM

Given the job PR has done to support the growth of the tech industry, it's time to celebrate the top tech PR executives globally. And there are 100 of them.


We have therefore decided to celebrate the top tech PR executives that have played their part in supporting some of the now household names in the tech industry and developed the sector as a whole.


To do so, we have again put the decision in the hands of the Hot Topics community and asked them to nominate the 100 top tech PR executives globally.....

Jeff Domansky's insight:

Potential PR follows

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15 PR agency soundbites for your PowerPoint deck

15 PR agency soundbites for your PowerPoint deck | Public Relations & Social Marketing Insight | Scoop.it
From www.prweek.com - April 15, 2015 9:40 AM

PRWeek's Global Agency Report launches on April 27: Here is a sneak preview of the trends agency bosses identified as defining 2014 and shaping the year ahead....

Jeff Domansky's insight:

What's ahead in public relations? 15 PR agency soundbites for your PowerPoint deck from PR Week.

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Here’s How to Unlock The PR Value of Integrated Communications

Here’s How to Unlock The PR Value of Integrated Communications | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewsonline.com - September 21, 2013 1:28 AM

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.


At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications.


LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy.


In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....

Jeff Domansky's insight:

Agencies need to get more social. And how!

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Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:40 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com
Jared Hill's curator insight, September 23, 2013 1:50 PM

Highly useful information to have in regards to marketing, as well as other perspectives of PR
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Social media is the greatest threat facing the global PR industry | blog.holmesreport.com

From blog.holmesreport.com - March 19, 2012 6:59 PM
A headline like that is likely to polarise opinion. Before you shoot the messenger, let me explain.

 

The claim is based on the Global Alliance’s new survey of 280 heads of PR industry organisations worldwide.

 

38 percent of respondents cited social media as the greatest threat facing PR and comms pros today, thanks in part to the competitive pressure it has generated from other marketing disciplines. Respondents ranked social media as the biggest industry threat, above industry relevance; economic uncertainty; budget uncertainty; and, negative business ethics....

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Why Today's PR Must Change or Die | Jay Baer

Why Today's PR Must Change or Die | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - June 26, 2015 1:54 AM

We often hear Sanjay Dholakia’s quote, “Marketing has changed more in five years than the past five hundred.” What we don’t hear as much, however, is how public relations needs to transform itself to adapt to a changing world.


Here are three trends that are forcing PR agencies and professionals to step up their game, and what your organization can do to wield them to your advantage....

Jeff Domansky's insight:

PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.

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Real-Time Social Media Creative Marketing and PR

Real-Time Social Media Creative Marketing and PR | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - October 17, 2013 9:50 AM

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation.


...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines.


News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....

Jeff Domansky's insight:

Read how Edelman and Golin-Harris are innovating in PR with strong content marketing efforts using social media channels, a brand journalism newsroom and more.

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Phillip Newsome's curator insight, October 18, 2013 3:26 PM

Today branding agencies must operate like news rooms, monitoring developing stories as they develop and updating audiences on their client's POV.
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What Really Matters - Revenue, Costs and Growth

What Really Matters - Revenue, Costs and Growth | Public Relations & Social Marketing Insight | Scoop.it
From kk101.infusionsoft.com - February 15, 2013 9:56 AM

Have you ever sat in on the board of director's meeting for your company? Ask if you could at some point if not. Or find a board member and talk to them about what they find important when hearing from the leaders of your organization. You know what they're going to talk about? Revenue. Costs. Year-over-year growth. You know what they won't talk about? Fan numbers, friend numbers, followers or "Likes." The typical board member, when hearing from a manager in the business, looks for things like projected revenue, growth opportunities, potential market weaknesses ... anything that will help the organization make more and spend less. ...

Jeff Domansky's insight:

This is a really valuable post to read for its reflections on what really matters to business about social marketing and ROI.

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