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A GIANT public relations agency that has been under fire for a couple of gaffes in the last couple of weeks says it is taking steps to try to make sure such blunders do not recur — the kinds of steps it would recommend to clients in the same predicaments.
“What the leadership team decided,” Ben Boyd, president for practices, sectors and offerings at Edelman in New York, said in an interview on Friday, is that “we will treat ourselves like we treat a client.”
“Lesson learned,” he added.
“Just because you advise clients on the complexities of today’s world, that doesn’t mean they’re easier to manage,” Mr. Boyd said, adding that “it would have been smart” to have had in place at Edelman some of the internal protocols and processes that the agency’s 5,000 employees suggest that clients adopt....
After two recent PR fails, Edelman goes into damage control.