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Facebook’s coming IPO has shone a spotlight on the financial upside of social media, but it’s important to keep in mind how much potential social platforms hold for serving the public good. Social media is helping advance the mission of non-profit organizations across a broad range of issues.
In fact, nonprofits account for some of our industry’s most successful and impactful social programs that serve to elevate visibility, advance messaging across a broad range of constituencies, and assist with fundraising....
