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A headline like that is likely to polarise opinion. Before you shoot the messenger, let me explain.
The claim is based on the Global Alliance’s new survey of 280 heads of PR industry organisations worldwide.
38 percent of respondents cited social media as the greatest threat facing PR and comms pros today, thanks in part to the competitive pressure it has generated from other marketing disciplines. Respondents ranked social media as the biggest industry threat, above industry relevance; economic uncertainty; budget uncertainty; and, negative business ethics....
