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Scoop.it!
A life in public relations is unlike any other career you might imagine. For instance, did you know that PR pros need at least five cups of coffee just to maintain brain function? Or that while 100% of PR pros think that statistics are important, 101% believe that not all statistics are real.
Jeff Domansky's insight:
Here's a light-hearted look at the life of a PR pro. 
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Scoop.it!
PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.
It's time for some real talk, everyone.
Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?
I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.
Here now, the reasons why your PR campaign isn't working...
Jeff Domansky's insight:
This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.
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