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I have an unshakable belief that we’re living, right now, in one of the most crazy awesome times in human history. I believe that in 100 years from now, people will look back at the turn of the 21st century and say “Dayam, I wish I lived then!” – sorta like we do now thinking back to the 60’s, or the Enlightenment, or the industrial revolution, or the 80’s. Na, just kidding – the 80’s sucked.
Scalable areas like media placement are becoming competitive and crowded, and more and more agencies are entering the arena. Often these new agencies are more energetic and better looking than us. Damn those little punks to hell.Think about it. We’re living in a time where digital communication is changing everything. You know that right? Of course you do.
The question really is, what are you doing about it?So, running an agency, as I do, the question becomes even more critical. I’m at the forefront of all this stuff. We get updates daily, hourly, every .minute, on new shit that’s getting done. Innovations, inventions, disruptions: these are the things that mark this amazing pocket of time called the digital age....
Fred Roed tackles the challenge of running an agency and responding to digital disruptions. Really thoughtful post for agency owners to consider.