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Scoop.it!
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, you have to know how to use the opportunity to your advantage.... 
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Scoop.it!
There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience. While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served. So, here are some tools that I use in my own efforts as in performing my outreach role:...
Jeff Domansky's insight:
Good reasons why PR and SEO work well together.
Manny Pacquiao's curator insight,
July 9, 2015 7:38 PM
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Rachel Wild's curator insight,
July 10, 2015 3:55 AM
You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/ |
Deirdre Breakenridge shares five valuable ways to make the CFO your best friend. Sage advice.