Public Relations & Social Marketing Insight

Yet, the publications serving the SEO community consistently cover storytelling and other topics associated with PR. Culling four of the top SEO publications, Search Engine Journal, The Moz Blog, Marketing Land and Search Engine Watch, I’ve captured a cross section of stories from the past year that bring storytelling and/or PR to the forefront.

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content....

I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I’m increasingly less alone in this idea and goal. But for the sake of discussion, if we can accept at least in philosophy that PR is increasingly becoming SEO’s strongest vehicle and anchor, how can companies take best advantage of PR’s SEO role? Here are my ideas (with help from a couple of resident experts) for the 15 Steps to Power SEO.....