Public Relations & Social Marketing Insight

Digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills, according to a recent hiring report which discovered that the need for marketing talent exceeds the supply with mid-level marketers the most in demand.

The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends that are important to the careers of those in the marketing departments, the report concludes that hiring numbers are at times inconsistent across marketing functions as is the supply of available talent....