Public Relations & Social Marketing Insight

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

According to Bloomberg, a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Twenty-eight months on I’m still here, fighting the good fight.

Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them)....

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!)

Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting. It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. Much of the commentary is about how many in the PR world, business and politics haven’t even begun to sufficiently grasp the seismic changes that are taking place....