Public Relations & Social Marketing Insight
443.4K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - June 24, 2016 3:24 AM

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.


The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." 


UPDATE: Bayer has asked the agency to discontinue the campaign....

Jeff Domansky's insight:

Sadly, another advertising fail in Cannes. Plus the ad never really ran anywhere. BBDO Brazil paid for a small insertion to qualify for the Cannes Lions competition but the client - Bayer - said it never ran anywhere.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Six Reasons Why Your PR Campaign Isn't Working | Huffington Post

Six Reasons Why Your PR Campaign Isn't Working | Huffington Post | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - April 15, 2013 6:37 PM
PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

 

It's time for some real talk, everyone.

 

Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?

 

I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.

 

Here now, the reasons why your PR campaign isn't working...

Jeff Domansky's insight:

This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Why Agencies Shouldn't Respond to Client RFP's.

Why Agencies Shouldn't Respond to Client RFP's. | Public Relations & Social Marketing Insight | Scoop.it
From hankblank.wordpress.com - June 9, 2013 10:08 AM

A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret.... ...It’s time for agencies to stop mooing. It’s time for agencies to stop dropping their pants. It’s time for agencies to stop chasing rejection and the RFP of the day and focus on developing a vibrant network of prospects and alliance partners. It is time for all agencies to just say NO. NO. NO.

Jeff Domansky's insight:

I like Hank Blank's thinking. Often, I think RFPs are managed by inexperienced juniors or the purchasing department. Knowing the source and decision process will tell you plenty and whether to even consider the RFP. 

more...
Knowva Consulting's curator insight, June 9, 2013 1:26 PM

Hank uses a somewhat sarcastic tone to discuss the UN-importance of RFPs. The client asking for proposals ultimately is trying to quantify skills and campaigns that, in order to be effective, must be emotional and pull at  heart-strings; and therefore are NOT quantifiable.

RFPs commonly refuse to interact with agencies once a decision has been made. Hank writes: "The hours of completing an RFP are not worth a one-minute email."
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn