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Scoop.it!
A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret.... ...It’s time for agencies to stop mooing. It’s time for agencies to stop dropping their pants. It’s time for agencies to stop chasing rejection and the RFP of the day and focus on developing a vibrant network of prospects and alliance partners. It is time for all agencies to just say NO. NO. NO.
Jeff Domansky's insight:
I like Hank Blank's thinking. Often, I think RFPs are managed by inexperienced juniors or the purchasing department. Knowing the source and decision process will tell you plenty and whether to even consider the RFP. 
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Hank uses a somewhat sarcastic tone to discuss the UN-importance of RFPs. The client asking for proposals ultimately is trying to quantify skills and campaigns that, in order to be effective, must be emotional and pull at heart-strings; and therefore are NOT quantifiable.
RFPs commonly refuse to interact with agencies once a decision has been made. Hank writes: "The hours of completing an RFP are not worth a one-minute email."